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Wednesday, January 5, 2011

The Modular Data Center Choices - half baked?

Anyone who knows me or follows this blog at all knows that I have been a strong proponent of modular solutions for many years - two years in fact when I first blogged about container ROI on 1/8/09 using the IRS as the example. Since then many solutions have been designed, some deployed, and all of them rarely discussed. Still scratching my head on that one - I would want to do business with a company that is delivering the most cost effective and carbon footprint lowering solutions available.

Today, there was an announcement over at Reuters about another Data Center Anywhere offering from Telehouse which we can add to Lee Technologies, i/o Data Centers, BladeRoom and others. I have looked at all of them, talked with their Management teams, reviewed deployment documents, seen costs, proposals, the whole nine yards on these 'solutions'. You know what they are  (data center anywhere solutions) half baked. If that.

The smart companies (Lee, BladeRoom, HP in my opinion) have figured out that while they may not be in the real estate development business they work with those who are.

Without exception each  DCA 'solution' has a 'Batteries not Included' clause. In other words - they are as awesome as a Ferrari with no fuel system. It absolutely STUNS me that in this day and age of partners, specialization of product and service, and the fact that the modern data center buiness is approaching its 30th birthday that no one has put ALL of the pieces together into a TRUE solution. A true solution is a cup of coffee, not the possibility of opening your own Starbucks.

Since I hate people who bitch and don't provide solutions so here is my two cents on a TRUE solution:

Modular manufacturers need to find and work with owner operators of data centers to find and make ready sites that are 'modular ready'. It's not like a modular solution isn't a data center with the same lowest common denominators - power & fiber.

I know  what you're thinking -

That data center companies are reluctant to embrace the modular solutions (they have inefficient buildings to fill)

I am a manufacturer not a real estate guy (you aren't selling many units without someplace with power & fiber to put them are you?)

The market is not mature (You haven't done your homework)

So what has happened is that customers are tasked with filling in these gaps themselves and the reason they are coming to you, the manufacturer, is to buy a data center SOLUTION, not a piece of one.

Most end customers are even less equipped to handle these filling of gaps than the people allegedly in the (modular) data center business and as a result the solutions havn't been flying off the assembly line. If you want a full solution - ping me - - I have done my homework and will get you your cup of coffee...

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